HIV Prevention & Behavior Change Communication Strategy

Brief:

This document presents an integrated multi-media communication strategy which is a comprehensive plan with a mix of communication interventions, namely; advocacy, social mobilization and behavior change communication, all designed to increase changes in knowledge, attitude and environment of youth 10 to 24 years old. This will contribute to them adopting positive desired behaviors that will prevent them from acquiring HIV, other Sexually Transmitted Infections and also getting pregnant. It is based on the National HIV/AIDS Communication Strategy developed by NERCHA, Swaziland’s coordination body in all matters linked to HIV and AIDS.